Target of Facebook
Facebook ads boast high targeting accuracy with an accurate database based on the real name system, but there are many things that can be done because of its precision, “What kind of targeting there are ?” “What kind of targeting is effective?” I think there are many people who get confused with this.
There are three main targeting methods for Facebook ads: each method has its own targeting under a detailed condition.
Core audience
Extracted based on the information published on the user’s profile and the behavior shown on the Facebook platform.
Example: User data (age / gender / educational background / workplace, etc.), location, interests, behavior, etc.
Custom audience
Reaching users who have visited existing customer data and websites while protecting their privacy.
Example: Existing customers (created from customer list, pixel data, etc.), website visitors, video viewers, app users, etc.
Similar audience
Create a similar audience from your custom audience. Reach users who have similar characteristics and behaviors to existing customers and website visitors. Similar up to 1%-10% can be created.
Examples: Similar to existing customers, similar to website visitors, similar to people who took action on Facebook and Instagram pages, similar to app users, etc.
The most important point to get the exact target for Facebook Ads is to clarify “Who do you want to show the ads to?”. If you find out the exact target who you should aim for, you can acquire new users for your products or business.
