What is Google Analytics

Google Analytics is an access analysis tool provided by Google. By adding Google Analytics measurement tags in your website, you can obtain data such as the number of visits to the site and the number of users.

Instead of simply measuring the number of visits, check the user’s movements on the website in detail. You can also check who visited your site from what route, where the users came from, how users acted on your site, etc.

You can also measure the status of conversions (user actions that lead to results, such as inquiries and purchases), which helps you determine how effective your ads and SEO are.

How to add tracking code

After registering the site information in Google Analytics, you can get the tag for measurement, so you can start the measurement by adding the measurement tag on the page you want to get. It is necessary to install measurement tags on all the pages you want to measure, but if there is a function that can be easily set such as Word Press, you can easily add it.

The code that fills in the measurement tag of Google Analytics is called the tracking code, and by loading the page with the measurement tag, the data will be reflected in Google Analytics.