Video Campaign
What is Video Campaign?
The video campaign is one type of Google campaign, it allows you to reach and connect with your target audience on YouTube and through Google video partners. When you want to create a video campaign, you choose from different campaign goals, campaign subtypes, and ad formats. All of them can help tell people about your products and services, so you can get them to take action.
Format
There are a wide range of ad formats for you to engage with different customers in different ways on YouTube and through Google video partners.
- Skippable in-stream ads play before, during, or after other videos. When the ad plays for 5 seconds, the viewer can choose to skip it.
- Non-skippable in-stream ads can help you to reach customers with your entire message and are 15 seconds or less.
- Bumper ads are a short video ad format, it is designed to allow you reach customers broadly and increase awareness of your brand by using a short, memorable message. The ads are often just 6 seconds or less, and the viewers can’t skip the ad.
- Video discovery ads only appear on YouTube and it can reach people in places where they’re discovering content.
- Outstream ads appear on websites and apps that is running on Google video partners.
How to Create A Successful Video Campaign?
A successful Video campaign should include the following factors: right targeting, bidding, budget, and ads to reach your goal. Here are the 5 tips for better create a video campaign:
- Choose a goal
- Spend your budget effectively
- Reach people searching for your brand or business
- Organize your ads with ad groups
- Create relevant ads
