How to improve the ad Impression

There are some important indicators for running listing ads of Google or Yahoo!, This time, let’s talk about how to improve the number of impressions of ads. The impressions of ads are one of the most important factors to judge how good your ad is, like other indicators such as click numbers and click rate.

If you feel that your ad isn’t viewed very often, there are some ways to improve it.

Set the daily budget for each campaign

Most of the time, you’re probably setting a budget for this day, but if this setting is low, your ads will be saved automatically.

Therefore, raising the daily budget and setting an appropriate budget will increase the number of impressions of the advertisement.

In addition, regarding budget setting, the set amount of “maximum cost per click” is also related to the reason why the number of impressions is suppressed.

Change the quality score of the keyword

It is also possible that “the quality score of the keyword is low” is one of the reasons why the number of impressions of the advertisement is low.

If the quality score is low, it will not be ranked high, and not only will the cost per click be high, but if it is too low, you may not even be able to display ads, so check the quality score regularly and display that you will improve This is one of the ways to increase the number of times.

Thus, improving the number of impressions of an ad is to add more related keywords.