4 Benefits of Facebook Ads
As a huge SNS service used by a huge number of users, Facebook ads have many benefits. Here are 4 benefits of Facebook ads.
1. High targeting accuracy by real name system
The major difference between Facebook and other SNS advertising media is the high targeting accuracy of the accurate database based on the real-name system. It is possible to specify detailed targeting with high accuracy based on the user’s registration information such as gender and age, hobbies/interests (activities such as likes).
2.Accurate person-based tracking
Since it is a service that you log in and use, it is based on Facebook user ID instead of measurement for each web browser by cookies that are conventionally used for website tracking. So human-based tracking is possible, and the user’s behavior can be grasped more accurately.
3.Can be used for all purposes, from recognition to purchasing
SNS tends to be used in small pieces during commuting time, waiting time at cafes, watching TV, etc., and the service is used many times a day. As a result, you can approach users at any time during the general purchasing process.
4.Attractive ad format
Since there are abundant ad formats and optimization methods suitable for each stage of purchase, such as photos and videos. You can choose different ad formats according to the different purpose of the products.
