What is Facebook Ad
Facebook Ads is Facebook’s ad serving platform with high-precision targeting and delivery optimization.
It features high targeting accuracy and a large number of reach based on Facebook, the world’s largest SNS (social networking service) that allows you to connect with friends and family. You can also share photos, videos, and the latest status with others.
What can Facebook ads do? We will explain the features, formates, targeting, and cost of Facebook ads in an easy-to-understand way.
Let’s start with the ad format.
Main ad formats for Facebook Ads
Here are 8 types of ad formats for Facebook Ads from Facebook Business . Whether you want to use video, images, or text-or a combination of these elements-there is a Facebook ad format suitable for your business story.
| Ad Formats | Contents |
| Photo | The simplest and easiest to convey the visual sense. Arranging materials is relatively easy. |
| Video | It attracts attention with its video movements and sounds. And can introduce the features of products that cannot be conveyed in photographs. |
| Stories | Stories are a customisable, edge-to-edge experience that lets you immerse people in your content. Tap into their passions and inspire them to take action on mobile |
| Messenger | Messenger ads help people start conversations with your business. Get personal with current or potential customers and add interactive or automated features. |
| Carousel | You can display up to 10 images and videos in one ad. The product lineup and multiple services can be communicated together. |
| Slideshow | Slideshow ads are video-like ads made of motion, sound and text. These lightweight clips help you tell your story beautifully across devices and connection speeds. |
| Collection | You can view items in the product catalog according to the behavior and interests of each user on the site. |
| Playables | Playable ads offer people an interactive preview before they download an app. Find higher intent users for your app with this try-before-you-buy experience. |
Please focus that it’s important to experiment with different formats for your product or service, rather than sticking to one ad format .
