About CTR

Basically, CTR (Click Through Rate) refers to the frequency with which an ad is clicked and the frequency with which the keyword is clicked, and is a term used in listing ads and SEO.

It is the ratio of “clicks (number of times the ad was clicked)” to “number of impressions (number of times the ad appeared)”.

It is calculated by CTR = number of clicks ÷ number of impressions x 100. It is used as an indicator of whether the user is interested in the advertisement.

Clickthrough rates are related to various factors such as title, ad text, target audience, media, location, and posting time, and will vary accordingly.

Average CTR in Japan

Generally, the average rate of CTR is considered to be about 1%. However, this is just common data and will vary depending on the industry and the type of online advertising.

The CTR changes greatly depending on the keywords you are posting, such as when searching by brand keywords (unique names such as product names and brand names).

When searching by brand keyword through advertisements, some ads have a CTR of over 3%. However, when searching with a common keywords, the CTR decreased to 1.5%.

Please remember the above data are just for reference, the CTR differs from different situation and cases.