Google Display Network
First, let’s take a look at what is Google Display Ads.
Google Display Advertising is also known as “GDN (Google Display Network)”. With Google Display Ads, you can reach people with targeted display ads while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.
Differences between listing ads and display ads
The differences between listing ads and display ads are as follows:
You can see that the location and format of the ad are completely different.
| No | Item | Listing ads | Display ads |
|---|---|---|---|
| 1 | Place | Search result page | Different sites |
| 2 | Format | Text ad | Text ad Banner ad Responsive ad |
| 3 | Delivery method | Keyword | Keyword Interest Retargeting Topic Location Age Sex |
| 4 | Target user | Related user knowing their needs | Potential user |
| 5 | CPC | High | Low |
The merit of display ads
1.Can be retargeted
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
2.Using images and videos other than text
Display ads can use images, videos, as well as text.
